Role Of SEO's Recognised
"Search Engine Optimizers" on the Cutting Edge
Robert Half International, a well-respected staffing firm, posted an article in MSN Careers titled "Four Jobs on the Cutting Edge." Alongside Information Technology Auditor, Forensic Accountant, and Intellectual Property Litigator, you will also find Search Engine Optimizer. Their description of a Search Engine Optimizer is as follows...
Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.
SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML. Most are self-taught, learning the trade by researching trends, attending conferences and seminars, participating in discussion forums, and experimenting with their own sites. Courses and certifications in this specialty are being offered by an increasing number of organizations; however, consensus on the value of these programs does not yet exist.
Although I appreciate the well-deserved credit, which has been increasing significantly as of late, I think the title “Search Engine Marketer” is the more appropriate designation. I was an "SEO" in 1998, now I am a sophisticated online marketer who specializes in search engine visibility, but you can call me an SEM for short.
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business media blogger blog blogs blogging internet news webdesign webmaster google advertising marketing promotion seo search yahoo aol msn overture ppc advert killer app pr
The Killer App™ Company
Robert Half International, a well-respected staffing firm, posted an article in MSN Careers titled "Four Jobs on the Cutting Edge." Alongside Information Technology Auditor, Forensic Accountant, and Intellectual Property Litigator, you will also find Search Engine Optimizer. Their description of a Search Engine Optimizer is as follows...
Search engine optimizers (SEOs) increase a firm's Web site traffic by improving its search-engine page rankings. This is an especially important task in today's Internet-driven world, where many customers first learn of an organization and its products or services through the Web. Because of a shortage of experts in this relatively new area, many top SEOs receive multiple job offers.
SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML. Most are self-taught, learning the trade by researching trends, attending conferences and seminars, participating in discussion forums, and experimenting with their own sites. Courses and certifications in this specialty are being offered by an increasing number of organizations; however, consensus on the value of these programs does not yet exist.
Although I appreciate the well-deserved credit, which has been increasing significantly as of late, I think the title “Search Engine Marketer” is the more appropriate designation. I was an "SEO" in 1998, now I am a sophisticated online marketer who specializes in search engine visibility, but you can call me an SEM for short.
Technorati Tags:
business media blogger blog blogs blogging internet news webdesign webmaster google advertising marketing promotion seo search yahoo aol msn overture ppc advert killer app pr
The Killer App™ Company
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