Tuesday, August 08, 2006

Delicious Declining ?

Michael at Techcrunch speculates on declining Del.icio.us user stats

Has del.icio.us tapped out its userbase of early adopters? Will social bookmarking fail to go mainstream?

I think mainstream users will want to use del.icio.us,...Some users call for a redesign…something flashier and bolder. I don’t think that’s the answer. Easier bookmarking and better tools for sharing seem like the right direction to me....

Better tools for sharing? How about a whole new layer of tag-o-spheric interactivity like the ability to pass tags between blogs, Freshtags style! Michael's right. The solution here isn't a flashier site, it is a continued migration of the features and functions off the site and into our links bars & sidebars. Most of the recent innovations (tagroll, linkroll, Firefox extension) have done that....

There have been a number of recent discussions about what it would take to de-geek Del.icio.us, and to see the recent bookmark list be as much about dog grooming as it is about programming. Let's also note, though, that Del.icio.us was the only game in town (or at least the stand-out choice) for social bookmarking as recently as 18 months ago when I started to tag my posts for categories. Now 3Spots lists more than 100 social bookmarking sites, with every imaginable topical and geographic focus. The middle and late-comers to social bookmarking have their pick of services, & will choose features that are important to them.

More generally... What is the next evolution in social bookmarking? My thought is that for this to catch on, online content has to become more important to more people, & that Aunty Sue has to choose to bookmark that cookie recipe at home & then visit the site again at grandma's, rather than writing it down or printing it & stuffing it in her purse... What do you think?
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Related Update: Pete Cashmore at Mashable reports that Del.icio.us now has a sidebar widget like the "favorite me on Technorati" widget, that invites readers to add you to their network, and that they've also added the ability to see a list of "most active users" for individual tags, thereby allowing the casual user to see who is interested (& presumably authoritative) in a given area.

The sidebar widget is known as a Network Badge. It is customiseable in the same way as the tagroll, via a very clean interface that has a preview at the right. In addition to the default "add me to your network" link (which is the point,after all) the badge has custom options to show username, network count, fan count, & the option to choose no icon, or either a large or small icon. If your network or fan counts are 0, that element will not display. See what a network badge looks like in the preview column below:

Once again, Del.icio.us are getting people off the site, & getting the features & functions into your everyday browsing experience.... This tool also follows up the division of the inbox into inbox & network by amplifying the "social" components of the site.

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