11/17/2008
Google Adds Voice Recognition to iPhone App
Matt Cutts: Gadgets, Google, and SEO .... Deb Said,. November 18, 2008 @ 5:34 am. Matt Thanks for your update, do we get it in outside USA? Deb. RSS feed for comments on this post ...
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11/18/2008
9 tips for the Google Mobile App for iPhone
Matt Cutts Said,. November 18, 2008 @ 1:04 am. Maurice, I assume youāre talking about bonus tip #2, the cat->English translation? The weird thing is that Ozzie meows all the time, but when I hold the iPhone up to him, he just purrs. ...
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11/18/2008
Matt Cutts Video Interview on SESConferenceExpoās Channel - Search ...
During Search Engine Strategies San Jose back in August, I did a video interview with Matt Cutts, head of Googleās Webspam team. It will be uploaded to the SESConferenceExpoās Channel on YouTube tomorrow. Why the wait?
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11/18/2008
Video: Matt Cutts on Changes at Google
We previously brought you a video report in which Bruce Clay made a claim that āranking is dead.ā In the above WPN video, Matt Cutts of Google responds to that assertion. Matt does not completely agree with Bruce that āranking is deadā ...
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07/24/2008
New Toolbar PageRanks coming
Hey folks, I wanted to let you know that new toolbar PageRank values should become visible over the next few days. Iām expecting that also in the next few days that weāll be expiring some older penalties on websites.
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11/18/2008
What Googleās Matt Cutts Sees In 2009 | WebProNews
What Googleās Matt Cutts Sees In 2009. By Mike Sachoff - Tue, 11/18/2008 - 5:18pm. Hint: not just SEO. WebProNew's Mike McDonald caught up with Matt Cutts of Google at the Hofbrau House in Las Vegas during PubCon to get his views on a ...
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10/31/2008
Google protects itself from zombies
You probably saw Googleās Halloween logo today:. But you may not have noticed that Google made another change for Halloween. Check out Googleās robots.txt file today:. Thatās right. Zombies are disallowed from accessing /brains on ...
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10/13/2008
Free links to your site
I canāt believe a new feature from Google isnāt getting more notice, because it converts already-existing links to your site into much higher quality links, for free. The Google webmaster blog just announced that you can find the pages ...
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11/16/2008
A word about metrics, part III: market share of Google Docs?
Matt Cutts Said,. November 16, 2008 @ 6:25 pm. P.S. This is off-topic, but I noticed it just after publishing this post: if anyone from ClickStream Technologies stops by to read this post, it appears that your blog has been hacked by ...
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09/24/2008
Traveling => Light posting
If you want to try to guess where Iām visiting, I may start posting āWhere is Matt?ā hints on my Twitter stream for people that want to play along. While Iām gone, enjoy the Android coverage. Even though I love my iPhone, ...
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09/02/2008
Preventing paranoia: when does Google Chrome talk to Google.com?
For better or worse, my blog is popular with the Google conspiracy-theorist demographic. I knew that as soon as Google Chrome launched, some readers would ask tough questions about privacy and how/when Google Chrome communicates with ...
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09/02/2008
Answers to common Google Chrome objections
I spend a fair amount of my time debunking misconceptions about Google. So when I found out that Google Chrome was going to be released, I put on my thinking cap about what objections people would throw out about Google Chrome. ...
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09/18/2008
Sergey starts a blog!
Iāve checked with folks at Google and they confirmed that http://too.blogspot.com/ is Sergey Brinās blog. The name ātooā reflects Sergeyās additional life outside work. One of his first posts is about the fact that he might be more ...
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09/01/2008
Get Ready for Google Chrome: New Open-Source Web Browser
Google just officially confirmed that it will release a new open-source web browser, called Google Chrome (that link should go live sometime tomorrow). I canāt wait to talk more about Google Chrome, but Iāll hold off until it officially ...
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11/19/2008
Search Based Keyword Tool from Google AdWords - Matt Cutts
Search Based Keyword Tool from Google AdWords - Matt Cutts.
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11/17/2008
Google Getting Freer With Sitelinks | WebProNews
Matt Cutts among the beneficiaries. Subdirectories appear to be getting some respect. Although there hasn't been any sort of conclusive announcement, sitelinks - those nice little link collections that appear beneath some search results ...
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11/08/2008
Matt Cutts Likes To Play With Spammers | WebProNews
Matt Cutts shared a humorous experience on his blog about a guy who wants to "purchase advertising space". Matt shares the initial email: Dear Webmaster, I have browsed your site and Iām interested in purchasing advertising space in it. ...
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11/13/2008
A taller Matt Cutts and Lee Odden on Flickr - Photo Sharing!
Read blog coverage of WebmasterWorld Pubcon at Online Marketing Blog.
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09/24/2008
Google Moderator launches
Hereāsa fun link for you. Google just released a free service called Google Moderator. This is a port to Google App Engine of an existing tool we use all the time at Google. Internally it was called Dory (after the fish who asked ...
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10/31/2008
My Halloween 2008 Costume: Rick Astley
Matt Cutts as Rick Astley in blue jeans. Rick Astley in trenchcoat. Matt Cutts as Rick Astley in trenchcoat. Rick Astley in suit. Matt Cutts as Rick Astley in suit. What fun. To make the costume complete, I took my Android G1 phone and ...
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08/24/2008
Three tips for ācompany bloggingā
This is my personal blog. I donāt run my draft posts by Googleās PR or legal team, other than maybe 2-3 times when I thought a post might have legal implications. But I have learned a few hard-won lessons. So, when someone recently ...
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06/20/2008
Google Trends for Websites
If youāre a site owner, webmaster, SEO, or otherwise have an interest in website metrics, I think youāre going to like Google Trends for Websites. Itās almost as addictive to me as Google Maps is for, you know, normal people. ...
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09/03/2008
Google does not want rights to things you do using Chrome
Alright, Iāve got another conspiracy theory misconception to dispel. After reading through the Chrome Terms of Service, some people are worried that Google is trying to assert rights on everything that you do on Chrome. ...
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11/02/2008
Vote vote vote!
Matt Cutts Said,. November 4, 2008 @ 9:37 am. Dean, I started to say something like that, but for some reason didnāt. I amended the post to more accurately reflect that only my U.S. readers have a say in this today. :) ...
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11/10/2008
Matt Cutts - Q&A | Internet Marketing Blog
Questions & Answers round with Matt Cutts from the recent webmasters talk forum by Google.
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10/02/2008
New meme: Tag five friends to register to vote
Okay, Iāll help on this. A Google blog post and the corresponding video ask people to register to vote (find out how at http://maps.google.com/vote ) and/or send this video to five of their friends. Iām game for that, mainly because ...
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11/02/2008
Halloween 2008 wrap-up
angilina Said,. November 3, 2008 @ 2:52 am. Hi Matt,. āRick Astley Cuttsā This really made be smile :). Looks like Google Team really enjoyed this Halloween. And Matt, your cat [Ozzie] is extremely cute. Regards ...
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10/16/2008
Alerting webmasters to webserver vulnerabilities
Matt Cutts Said,. October 16, 2008 @ 12:59 pm. rick, do you mind if I ask your webhost? Thatās pretty cool that they send you emails about outdated software. Michael D, I think we do look at the generator tag. ...
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11/18/2008
Google Mobile App for iPhone now with Voice Search and My Location ...
I was lucky enough to have lunch with Matt Cutts last friday, and one of the things we spoke about was the Google voice search application that was (FINALLY) released today. steve | tingilinde ...
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10/30/2008
Happy Diwali!
Matt Cutts Said,. October 30, 2008 @ 9:34 am. shamess, Iāve seen a lot of people in very nice new clothes too. :). Elan, sure. I had a couple samosas (mmm). aloo baigan, a little bit of korma, and some chicken tikka masala. ...
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10/01/2008
Google Blogsearch and Techmeme
Matt Cutts Said,. October 1, 2008 @ 10:49 pm. Atul, I mentioned that to the right people. I think the blogsearch team actually helps with trackbacks, and theyāve been swamped getting this change out, but I expect that someone will turn ...
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09/02/2008
Watch the Google Chrome announcement yourself
According to a press release this morning, Google will host a webcast press briefing and demo of Google Chrome at 11 am Pacific time today. I think this link (Windows Media Player) or this link (Real Player) will get you there in case ...
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11/04/2008
Matt Cutts, Google on Flickr - Photo Sharing!
Panel: Defending Web 2.0 From Virtual Blight Web 2.0 Summit - 2008.
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09/05/2008
Twitter added nofollow to āwww.ā links in their Bio field
So Twitter could take steps such that most users would still get PageRank by removing the nofollow on sufficiently non-spammy users. Best wishes, Matt. Thatās what I sent to John by email, minus the pictures.
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11/18/2008
New Xbox Experience now available - Twitter , Online
Search Engine Roundtable found this 22 hours ago on twitter.com. Loader Twitter.com Yay, I have sitelinks for the query [matt cutts] after 2+ years! 06:04 PM November 10, 2008 from web Matt-with-emmy-bright_bigger mattcutts Matt Cutts ...
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07/07/2008
Cool: Google Releases Protocol Buffers Into the Wild
I love that Google just open-sourced Protocol Buffers. Think of Protocol Buffers as a very compact way of encoding data in a binary format. A programmer can write a simple description of a protocol or structured data and Googleās code ...
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11/08/2008
OutRankSmart (ORS) Blog: Matt Cutts SEO Tips!
Watch and listen to Matt Cutts, as he answers these questions and discusses topics: Does Sitemaps depend on pageviews? (Grab your free Google webmasters tools account to access Sitemaps and other tools) ...
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04/14/2007
How to report paid links
One thing I heard at SES London was that people wanted a way to report paid links specifically. Iād like to get a few paid link reports anyway because Iām excited about trying some ideas here at Google to augment our existing algorithms ...
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06/30/2008
Google gets better at Flash with Adobeās help
If you havenāt seen the official posts, Adobe has been working to make Flash more index-able by search engines. Google has recently rolled out better code for Flash, eg youāre now more likely to see useful snippets on Flash pages in ...
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10/10/2008
Stupid Digg + a kitten
Matt Cutts Said,. October 10, 2008 @ 2:06 pm. Damian, Iām thinking about it. In the past, I wanted to use categories (which werenāt supported by Blogger at the time) and I wanted to make sure that I owned the content of my blog ...
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06/29/2008
Free search engine optimization tips for beginners
Jefferson Graham didnāt just write an article of free SEO tips ā he also brought his video camera along. The result is a five minute video interview with more easy, free search engine optimization tips. Again, this is targeted at ...
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11/10/2008
ehotelier.com News Archives
The head of Google's Web Spam team, Matt Cutts, sat down with Benu Aggarwal, President of Milestone Internet, to tackle poignant questions about websites, online presence, search engine optimization and how hotels can drive revenue. ...
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10/08/2008
YouTube adds āRead Comment Aloudā feature from xkcd
A couple weeks ago, xkcd ran this funny comic:. Read comments aloud on YouTube. Randall Monroe, the creator of xkcd, suggested that if YouTube commenters had to listen to their comments read back to them aloud, it might lead to better ...
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01/24/2006
SEO Advice: linkbait and linkbaiting
(just a quick post.) On a meta-level, I think of ālinkbaitā as something interesting enough to catch peopleās attention, and that doesnāt have to be a bad thing. There are a lot of ways to do that, including putting in sweat-of-the-brow ...
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10/31/2008
Matt Cutts - Indians amazing and innovative folks in the search ...
āThe most amazing people Iāve worked with in my office, have been Indiansā, his face lightens up with admiration as Matt Cutts, states this fact he witnesses daily. Coming from Matt Cutts, this should be an insightful sneak-peek on the ...
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11/13/2008
Social Media and Niche Marketing
Thursday, November 13, 2008. Semi-straight talk from Matt Cutts and Maile Ohye debunking myths and revealing some helpful details http://ping.fm/b6M0m. Posted by Dr. Ron Capps the Nicheprof at 1:41 PM ...
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11/03/2008
Halloween 2008 wrap-up
I missed a few Halloween tidbits:. - Our Halloween post on the Google webmaster blog gives you a feel for Halloween at Google. The dog dressed up as a lion was pretty awesome. There was also a guy dressed as the Android from Googleās ...
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07/26/2008
Best WordPress Plugin for Related Posts?
On my āMatt Cuttsā twitter account a few days ago I asked other folks which WordPress āRelated Postsā plug-in they would recommend. It seems like āRelated Postsā extensions go in and out of vogue every few years, so I wanted to hear ...
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10/30/2008
Happy Diwali!
A little late, but I hope everyone had a good Diwali! I enjoyed some good Indian food and I hope you did the same.
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11/03/2008
Vote vote vote!
The polls will be closed by this time tomorrow, so donāt forget to vote, everyone.
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11/17/2008
Google Now Showing Sitelinks for Some Sub-Directories
As Googler, Matt Cutts Twittered, he now has Sitelinks under his domain for a search on [matt cutts]. Why did it take Matt over two years to get Sitelinks for his domain when it is such an authoritative source? The......
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10/22/2008
Join the webmaster chat today!
At 9 am Pacific time (noon Eastern) today, weāre going to do our third Google webmaster chat. People will be able to ask questions via Google moderator and weāll answer a bunch either in Google moderator or over the audio portion of the ...
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10/31/2008
BestActEver.com Ā» Blog Archive Ā» Matt Cutts is Rick 2.0
Matt Cutts is Rick 2.0. It seems Rick Astley was a popular choice amongst geeks for a costume for Halloween this year. A quick search on Twitter shows a lot of the buzz going around about Rick at the moment, and a lot of that is about ...
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02/04/2006
Ramping up on international webspam
Remember my previous post noting that Google would be paying more attention to webspam in other countries and languages this year? This week our webspam team continued ramping up our anti-spam efforts by removing bmw.de from our index, ...
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11/14/2008
mattcutts.com - Matt Cutts - the God of SEO
If the SEO world had a God, it would be Matt Cutts. Matt is the geeky but amicable public face of Google's search quality team, which maintains the algorithms that determine how web pages rank in Google searches. ...
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01/17/2008
Three tips to protect your WordPress installation
Here are three easy but important ways to protect yourself if you run a WordPress blog:. Secure your /wp-admin/ directory. What Iāve done is lock down /wp-admin/ so that only certain IP addresses can access that directory. ...
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11/18/2008
SearchCap: The Day In Search, November 18, 2008
Matt Cutts of Google has not only one, but two useful posts demonstrating the features. Waxy shows the behind the scenes on how it works. Plus you can see more coverage at Techmeme. Jerry Yang Stepping Down As CEO; Resuming Chief Yahoo ...
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08/12/2008
matt cutts blog wordle
toprankonlinemarketing posted a photo:. matt cutts blog wordle. Matt Cutts blog search marketing blog word visualizations at Online Marketing Blog.
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10/02/2006
More info on PageRank
Philipp Lenssen asks: āMatt, I often wonder, how is the PageRank value stored internally, is it a floating-point number as many people suggest or is it just the integer value itself due to the heavy recursive PR computations?ā ...
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11/17/2008
14 Competitive Intelligence Tools (aka How to Spy on Matt Cutts)
PS. The Matt Cutts reference? Youāll see that at the end of the presentation. Pilgrimās Partners: Is a blogger attacking your company without you knowing? Monitor your online reputation with Andy Bealās Trackurātry it for free!
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09/07/2008
Arrrrr you prepared for Talk Like a Pirate Day with fonts?
Are you ready for Talk Like a Pirate Day? Itās September 19th (same date every year), so itās coming up fast. I recently stumbled across some really nice pirate fonts online. This one is called Windlass, for example: ...
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09/01/2005
Text links and PageRank
In an earlier post I said that āThe best links are not paid, or exchanged after out-of-the-blue emailsāthe best links are earned and given by choice.ā Given the recent discussions of paid links, I wanted to talk about this issue in more ...
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10/28/2008
Moving the locked top panel in Ubuntu/GNOME
A new version of Ubuntu (Intrepid Ibex) is coming out this week, so Iām trying out the release candidate. Hereās an annoyance I hit and how to solve it. I keep a list of steps to perform after installing Ubuntu, and one of my steps is ...
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06/03/2008
Improved SEO documentation galore!
One of the wonderful things about a search conference like SMX Advanced is that it gives us a chance to finish a lot of things weād been meaning to do. Google just added a bunch of nice documentation in various places. ...
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09/14/2008
Best Yogurt in Silicon Valley?
Matt Cutts Said,. September 15, 2008 @ 10:36 am. Robert Synnott, agreed. But it seems weird to give approval at one point and then pull that approval after work is underway. Brent, Iāll investigate that possibility. :) ...
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09/28/2008
How Does Matt Cutts Get Ready for Work? (Picture Reveals All)
Funny picture of Google's Matt Cutts.
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11/18/2008
Traffick: Andrew Goodman says...: Search Engine Enlightenment
On Sunday, as you can see beautifully laid out in his extensive post, he posted the full account of his day accompanying Incisive Media's Matt McGowan on a Veteran's Day adventure of a lifetime -- ("is this unreal or what?"). ...
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05/23/2008
Something is wrong on the internet!
xkcd recently posted a webcomic that is quickly becoming a classic cartoon:. Comic: Something is wrong on the internet. That comic sums up the internet in one sentence: the scrum of jostling opinions on the web and the optimism that ...
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10/26/2008
noindex test
Pay no attention this to page with a noindex tag. I just want to check on how Yahoo/Live/Ask treat pages with noindex meta tags.
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04/18/2008
Nice āNews quoteā feature
Google just announced a cool addition to Google News. If you search for a personās name on Google News, you can see statements where that person has been quoted by a news source. For example, search on Google News for [Arnold ...
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09/28/2008
Five fun smartphone tips
Matt Cutts Said,. September 28, 2008 @ 7:03 pm. Pat Phelan, I think the UPC/ISBN snapshot -> product lookup and comparison shop will be a popular Android app. I think it would also be neat to take 3-4 pictures of a whiteboard and have ...
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10/10/2008
Stupid Digg + a kitten
āMatt, you idiot! How you could run a modern WordPress blog without caching turned on?ā you may ask. The first answer is that Iām stupid and figured that I was boring enough that I wouldnāt hit digg or Slashdot for anything. ...
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11/18/2008
Pilgrimās Picks for November 18
Matt Cutts gushes over itājust days after gushing over Googleās Android phone (which doesnāt yet have voice search). ;-); Did Microsoftās taste for revenge lead to Jerry Yang resigning? Forgeāa non-profit that helps African refugeesāis ...
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10/19/2008
Hidden text on a television
I was thinking of taking a few days and doing some photo blogging of various pictures Iāve collected in the last few months. For example, lots of people know what hidden text is on the web. What would hidden text look like on a ...
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09/15/2008
Shiny Chrome bits, plus a fresh tip
A few neat Chrome things that Iāve seen recently:. CrossOver ported the open-source Chromium browser over to Mac and Linux using Wine. Bear in mind that this is more of a proof-of-concept and not the official version, but you can still ...
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09/27/2008
Where to submit Chrome feedback?
Matt Cutts: Gadgets, Google, and SEO Ā· Where to submit Chrome feedback? September 27, 2008 @ 4:23 pm Ā· Filed under Chrome. The best place to submit Chrome feedback is at. http://groups.google.com/group/google-chrome-help ...
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10/05/2008
My Five Months With Google Chrome
Om Malik wrote an interesting post about Google Chrome one month after the public launch. While I was reading Omās post, I realized that I wrote a post for the Google Chrome release that I never published. Iāll include it here, ...
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06/11/2007
Why I disagree with Privacy International
Okay, take deep breaths, Matt. My spleen is vented. Personally, I think Privacy International should feel remorse about walking right past several other companies to single out Google for their lowest rating. But I think that thereāsa ...
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11/13/2008
2 Minutes with Matt Cutts
At a evening networking event at PubCon I had the chance to chat with Matt Cutts about some rumors I was hearing about things under development at Google. He was able to proved a clear and precise answer. So here are my questions Matt's ...
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10/20/2008
Colin Cochrane Steals Google Algorithm From Matt Cutts
In a feat of incredible cunning, Colin Cochrane stole the Google Algorithm from Matt Cutts, the popular Googler who recently was promoted to moral compass at the search giant. The following pictures show the daring feat as it happened ...
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11/06/2008
SEO Champion-Search Engine Agency Blog In Los Angeles Ā» Blog ...
Google guru Matt Cutts discusses how best to optimize your site for Google. Matt Cutts joined Google as a software engineer in January 2000. He is currently the head of Googleās Webspam team ...
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05/11/2008
What Google Knows About Spam
If you didnāt attend Web 2.0, you can watch my ten-minute keynote about āWhat Google Knows About Spamā (and several other keynotes) on blip.tv. Iāll embed the keynote below as well. The only thing I donāt like about conference speaking ...
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08/01/2008
Ben Gomes on Googleās user interface
This summer several people in Googleās quality group have pulled back the curtain on how people think about search quality at Google. Weāve had Udi Manber give an overview of search quality and the groups that work on it. ...
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11/15/2008
Matt Cutts Explains Google
In this short video, Matt Cutts from Google explains how Googleās search results work. He gives some tips on controlling what Google displays for your website. Thanks to Garry Conn for finding this, and Googleās recently released Search ...
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11/12/2008
Matt Cutts & Google Q&A Session Highlights
Google top dogs and Matt Cutts very recently held a live Q&A session for webmasters, aimed at answering important questions from readers. This link offers a quick summation of some key questions of interest, including dedicated vs. ...
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08/10/2007
Whitehat SEO tips for bloggers
āBut Matt, some of that talk is just bullet points! Whereās the context?ā you might comment. Ah, Iām glad you mentioned that. John Pozadzides attended WordCamp and taped the talks, and he recently put up a video of the talk. ...
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11/12/2008
Firefox Extensions recommended by a Google engineer (Matt Cutts)
Matt Cutts show his Must-Have firefox extension's list. Probably you'll know this guy if you are in the SEO industry.Extension SessionSaver .2 saved my life! (and tabs) :)read more | digg story.
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08/04/2008
A Quick Tutorial on JavaScript Bookmarklets
Matt Cutts. Go on, try it on this link: Matt Cutts. If you wanted to create a bookmarklet to open a new window or tab, youād do it like this: ...
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07/07/2008
The business case for goodwill
Matt Cutts Said,. July 7, 2008 @ 10:58 am. ianvisits, Iāve actually mentioned the ārepeat storyā problem to both teams, so my hope is that theyāll find a way to resolve that. Harith, I couldnāt disagree more about the number of people ...
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11/02/2008
Webmasters Report November 2008 Google SERP Changes
After Google's SERP update over the weekend caused fear (and after Matt Cutts acknowledged that it was a bug), webmasters are calming down and our regularly-scheduled programming (the monthly SERP report) has returned.
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09/18/2008
Yo ho ho! Happy Pirate Day, mateys!
Matt Cutts Said,. September 21, 2008 @ 6:12 pm. Tom Harrison, I left me eyepatch at home meself. I reckon thereās always next year, my bonnie friend. Harith, everyone knows that pirates take Fridays off. Thatās always been a part of the ...
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10/03/2008
Quick comment for pixelrn
Matt Cutts Said,. October 5, 2008 @ 10:41 pm. āThese spammers and hackers are truly evil.ā I couldnāt agree more, Beth. I think they donāt worry about traffic or how high-profile a blog isāthey just try to hack them all. :( ...
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11/14/2008
searching for matt cutts on twitter .. FAIL
searching for matt cutts on twitter .. FAIL.
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09/29/2008
Googleās Matt Cutts on Personalization and the Future of SEO
Last week I talked with Google's Marissa Mayer about the user side of personalization. This week I had the chance to sit down with Matt Cutts at the.
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09/13/2008
How to delete ānobodyā files from a directory I own in FreeBSD?
Matt Cutts Said,. September 13, 2008 @ 6:12 pm. Yup, but thatās still source-code control, Ed Shaz. Iāve used perforce before, but this was more of the pure filesystem issue and not a source control issue. I do appreciate you commenting ...
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09/04/2008
Share Your Chrome Usage With Us
I posted the browser stats from Google Analytics of SELand, SERoundtable and my personal blog, CartoonBarry.com at Search Engine Land. Chrome looked pretty impressive. I encourage you to share your stats as well. ...
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11/18/2008
View Sites with Lynx Browser as Googleās Webmaster Guidelines Suggest
... winfield google google analytics google local Google Webmaster Tools graywolf happy birthday home office hunter satterwhite jill whalen John Carcutt keyrelevance li evans lisa barone Local Search loren baker matt cutts matt mcgee ...
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11/13/2008
Semi-straight talk from Matt Cutts and Maile Ohye debunking myths ...
Semi-straight talk from Matt Cutts and Maile Ohye debunking myths and revealing some helpful details...
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05/20/2008
A peek behind the curtain at Google
Matt cutts I was wondering why my site was penalized so heavily during this update? It has been good for the last 5 years, now it just tanked for every keyword, the serps have such crap results and my site actually has content and a lot ...
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09/12/2007
Useful Google feature: better date search
If you didnāt see this post about better date-based searching by Ionut Alex Chitu, I highly recommend that you check it out. As Google has gotten fresher, our advanced search page started showing more useful options for restricting ...
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